urvey Monetary Incentives: Digital Payments as an Alternative to Direct Mail

Despite the growing popularity of digital payment transactions in United States, most survey participation incentives are still paid through cash or check and then distributed to respondents potential sample members via direct mail. Though researchers have explored alternative incentives, such as e-gift cards, for online samples, there has been no study electronic incentives—specifically mobile pay applications—to date. In this article, we briefly review literature on used surveys examine incentive preferences among using a small, web-based younger adults. Our results suggest greater preference applications than mail, further highlighting need more research efficacy electronically-delivered monetary incentives.